Ananya Panday rises to 19th in Kroll celebrity brand rankings 2025

The Story in Brief

Ananya Panday has climbed to 19th place among India’s 25 most valuable celebrity brands in the Kroll Celebrity Brand Valuation Report 2025, Bollywood Hungama reports. She was ranked 25th in 2024 and 46th in 2023. The rise comes as her endorsement portfolio expands across fashion, beauty and lifestyle categories. Panday was also named Chanel’s first Indian brand ambassador, adding a global luxury label to her partnerships. Kroll estimates the combined value of India’s top 25 celebrity brands at USD 2 billion. The ranking reflects her commercial visibility and appeal to advertisers, alongside her continuing film career.

The Indian Opinion

The easy story is that a higher ranking proves an actor’s success, while the opposite view may dismiss celebrity endorsements as hollow publicity. Neither claim is sufficient. This list measures brand value, not acting ability, box-office performance or public trust. Panday’s movement from 46th to 19th is clear, but its durability will depend on next year’s ranking and the strength of her partnerships.

Source: bollywoodhungama.com

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