Netflix Says Operation Safed Sagar Added Rs 215 Crore to Economy

The Story in Brief

Netflix co-CEO Ted Sarandos said Operation Safed Sagar contributed more than US$24 million, or over Rs 215 crore, to the Indian economy. Netflix attributes the figure to production spending, employment, local business partnerships and creative technology.

Filmed over 115 days across 11 Indian cities, the series directly hired more than 200 cast and crew members from eight states and provided work for over 4,000 daily hires. It also partnered with more than 850 local businesses. Netflix said 15 Indian VFX studios and nearly 1,200 artists created around 50 minutes of aerial sequences, with VFX work contributing about Rs 49 crore. The figures are claims made by Netflix at its India anniversary event.

The Indian Opinion

The loudest claims will either present the series as proof that streaming alone can transform India’s creative economy or dismiss the figure as publicity by a global platform. Neither view is complete. The spending and jobs are real claims, but Netflix has not provided an independent audit or a breakdown of lasting employment. The useful test is whether similar productions keep sending work to local firms and artists after the premiere, rather than relying on one headline figure.

Source: bollywoodhungama.com

This story was synthesised by AI from the source linked above.

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