Now Reading: Bajaj Pulsar was created to offer something sensational for young Indians
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Bajaj Pulsar was created to offer something sensational for young Indians
Bajaj Pulsar was created to offer something sensational for young Indians
RL Ravichandran, former Bajaj Auto executive, recounted how the Bajaj Pulsar was born from a need to give India's youth a performance bike after the Yamaha RX 100 was discontinued. At the…
The Story in Brief
RL Ravichandran, former Bajaj Auto executive, recounted how the Bajaj Pulsar was born from a need to give India's youth a performance bike after the Yamaha RX 100 was discontinued. At the time, Bajaj Auto was losing its two-wheeler market lead to Hero Honda as customers shifted from scooters to motorcycles. Though Bajaj had a tie-up with Kawasaki for models like the Caliber and CT 100, the Pulsar was developed with a Japanese design and engineering team, distinct from Kawasaki. Rajiv Bajaj's creative bent, RLR's market insight, and R&D engineer Abraham Joseph's team combined to create the bike. The Pulsar, launched in November 2001, was designed to offer style, power, and performance, and helped revive Bajaj's fortunes in the motorcycle segment.
The Indian Opinion
The popular narrative paints the Pulsar as a lone stroke of genius from Bajaj Auto's R&D. That tale overlooks the Japanese design team that contributed the initial model and the context of Bajaj losing its market crown to Hero Honda. The real lesson is that even a giant with a top sales network must take a product risk against incumbents. Will Bajaj repeat that gamble in the electric two-wheeler market?
Source: auto.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
