Now Reading: Hero, Bajaj, TVS ride premium push as entry-level bike sales slow
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Hero, Bajaj, TVS ride premium push as entry-level bike sales slow
Hero, Bajaj, TVS ride premium push as entry-level bike sales slow
India's top two-wheeler makers are pivoting to premium motorcycles and motorsport branding as the entry-level 100cc-125cc segment, long the volume driver, loses ground. Hero MotoCorp is leaning on the Dakar Rally to…
The Story in Brief
India's top two-wheeler makers are pivoting to premium motorcycles and motorsport branding as the entry-level 100cc-125cc segment, long the volume driver, loses ground. Hero MotoCorp is leaning on the Dakar Rally to build a premium image, while Bajaj, TVS and Royal Enfield use ties with KTM, Triumph, Norton and racing platforms for the same goal.
Bajaj Auto has flagged that it is willing to let go of entry-level market share rather than chase it. The shift comes as the overall two-wheeler boom slows, with electric vehicles and higher-margin premium bikes capturing growth.
The Indian Opinion
The narrative that India's two-wheeler market is booming is only half true. Premium and electric segments are racing ahead, but the mass-market 100cc-125cc bike, which brings volume for Hero and Bajaj, is losing steam. Both companies now signal they will not chase entry-level buyers at any cost. Brands like Royal Enfield and TVS are spending crores on racing pedigree instead. The coming quarter's sales split between entry-level and premium will tell us if this strategy is a winning bet or a retreat from India's real road.
Sources (2): ndtvprofit.com, ndtvprofit.com (2)
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
