Now Reading: Bollywood no longer sets trends, says Karan Johar
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Bollywood no longer sets trends, says Karan Johar
Filmmaker Karan Johar says Bollywood has lost its power to set fashion trends. On the podcast 'The BarberShop with Shantanu', he explained that audiences no longer want to dress like stars such…
The Story in Brief
Filmmaker Karan Johar says Bollywood has lost its power to set fashion trends. On the podcast 'The BarberShop with Shantanu', he explained that audiences no longer want to dress like stars such as Kareena Kapoor Khan, Alia Bhatt or Deepika Padukone. "Nobody wants to look like a wannabe version of a celebrity anymore," he said. He attributed the change to a growing desire for individuality among consumers.
Johar, who also runs jewellery brand Tyaani, noted that luxury shoppers now demand personalised service and exclusivity. He cited clients who tell designers like Manish Malhotra, "I don't want to wear what X, Y or Z has worn." The contrast is sharp with an earlier era, when imitating celebrity fashion was seen as aspirational.
The Indian Opinion
Some may read Karan Johar's lament as proof that Indians have grown tired of Bollywood's monopoly on taste. The real story is simpler: the audience has more choices now, from regional cinema to OTT and Instagram influencers. The 'Bollywood look' no longer feels exclusive because it never really was. Exclusivity is not a shift in values; it is a function of scarcity. The real test will be whether Tyaani, his own jewellery brand, sells more by offering customisation or by saying 'as seen on Karan Johar'.
Source: millenniumpost.in
This story was synthesised by AI from the source linked above.
