Now Reading: Consumer durable makers pass higher input costs to buyers
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Consumer durable makers pass higher input costs to buyers
TTK Prestige, Stove Kraft and Hawkins Cookers have passed higher input costs to consumers, raising prices on kitchen appliances and cookware. The Hindu Businessline reports that aluminium, metals, plastics and packaging costs…
The Story in Brief
TTK Prestige, Stove Kraft and Hawkins Cookers have passed higher input costs to consumers, raising prices on kitchen appliances and cookware. The Hindu Businessline reports that aluminium, metals, plastics and packaging costs have risen 5-7%, forcing companies to abandon earlier absorption strategies. TTK Prestige says the market will see a price hike in Q2.
Stove Kraft increased realisations in the domestic market, while Hawkins raised product prices in March and April 2026 and warned of more if needed. The trend suggests a broader price reset after companies shielded consumers from inflation last year. Companies are also seeking cost efficiencies to protect margins.
The Indian Opinion
The narrative that price hikes are pure profiteering misses that input costs rose 5-7% and firms held off for months. Meanwhile, the claim that inflation is easing ignores the permanent base change in commodity costs. An ordinary Indian consumer must watch whether competition keeps the hikes moderate or demand drops sharply. The real test: will gross margins expand as companies claim, or will volume growth slow?
Source: thehindubusinessline.com
This story was synthesised by AI from the source linked above.
