
Automobile OEMs are bracing for sustained input-cost pressure in the ongoing quarter, even after a strong Q1 performance. According to the Economic Times, most automakers remain reluctant to pass on the full…
Automobile OEMs are bracing for sustained input-cost pressure in the ongoing quarter, even after a strong Q1 performance. According to the Economic Times, most automakers remain reluctant to pass on the full cost increase to consumers, making commodity costs the main watchpoint for Q2.
The industry is closely monitoring raw material prices as they could impact profitability if they stay elevated. The reluctance to hike prices reflects concerns about demand sensitivity, with margins at risk if input costs do not ease.
The narrative that automakers are 'reluctant to pass on costs' is often seen as a prelude to future price hikes. But given global commodity volatility and weak demand sentiment, this time the reluctance may be real. The real test will come when Q2 earnings are out, if margins fall, the industry's caution is justified; if not, consumers should brace for price increases.
Source: auto.economictimes.indiatimes.com
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