
Dulquer Salmaan's action thriller I'm Game will now release worldwide on September 3, moving from its earlier date of August 20. The makers announced the postponement on Thursday, saying the decision was…
Dulquer Salmaan's action thriller I'm Game will now release worldwide on September 3, moving from its earlier date of August 20. The makers announced the postponement on Thursday, saying the decision was made to give the film a wider theatrical release across markets. The film will simultaneously open in Malayalam, Tamil, Telugu, Hindi and Kannada.
Directed by Nahas Hidhayath (RDX), the film stars Dulquer as Dan John, a gambler whose algorithm-based betting system unravels. The August 20 slot would have pitted it against Prithviraj's Khalifa, while Nivin Pauly's Bethlehem Kudumba Unit releases on August 21. Yash's Toxic hits screens on August 26. I'm Game marks Dulquer's return to a Malayalam lead role after the box-office failure of King of Kotha, The Hindu reports.
Some will call this a tactical retreat to avoid a crowded Onam lineup, but the real story is commercial logic. Dulquer's last Malayalam lead, King of Kotha, flopped despite hype. A wider release across five languages on a quieter date makes business sense. The test will be whether the delay actually delivers the bigger audience the makers promise, or just more of the same.
Sources (2): thehindu.com, newindianexpress.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.