
Escorts Kubota Limited on Friday launched two new tractors, the 45 HP MU4502 and 50 HP MU5002, with an industry-first 8-year transferable warranty. The company said the warranty, which stays with the tractor even after ownership changes, signals confidence in durability and boosts resale value for farmers and custom-hiring operators.
The models target the 41, 50 HP segment, one of the largest and fastest-growing in India, and are priced for landholdings of 5 acres or more. Both run on a Kubota KQP4 Japanese engine with a 12F + 4R synchromesh gearbox, and feature LED lighting, a flat deck, and reverse PTO. The MU range now spans five models. Shares closed at ₹3,112.50, up 0.62 per cent.
The 8-year warranty is a bold pitch, but the real story is the shift toward earning capacity over raw power. The company is betting on contract farming and custom-hiring operators, a growing but price-sensitive crowd. The stock is down 18.5 per cent this year, so the market is not convinced yet. Watch whether the warranty lifts resale premiums in the used-tractor segment, or it becomes just another marketing line.
Source: thehindubusinessline.com
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Ashin Xavier: interesting
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