Excel Entertainment Launches Music Label With Universal Music Backing

The Story in Brief

Excel Entertainment has launched Excel Music with Universal Music Group as a strategic shareholder and marketing and distribution partner. Universal Music India acquired a 30 per cent stake in Excel in January 2026. The agreement gives Universal global distribution rights for Excel’s original soundtracks and makes Universal Music Publishing Group its exclusive publisher.

Excel Music’s first release will be the soundtrack of Mirzapur: The Movie, scheduled for 4 September 2026. Its lead track, featuring Haryanvi artist Dhanda Nyoliwala in his Bollywood debut, is due this week. The label will also manage future soundtracks and scores from Excel and other Indian filmmakers and production houses.

The Indian Opinion

The partnership could give Indian film music wider distribution and connect local artists with a global company. However, the available details do not explain the financial terms or operational control. Claims that the label will transform the market would be premature. Its impact on musical variety and opportunities for artists will depend on future releases, business decisions and audience response.

Source: rollingstoneindia.com

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