Now Reading: Harrdy Sandhu’s ‘Stuck On You’ gets 72-hour subscriber-first release in India
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Harrdy Sandhu’s ‘Stuck On You’ gets 72-hour subscriber-first release in India
Harrdy Sandhu’s ‘Stuck On You’ gets 72-hour subscriber-first release in India
Universal Music India (UMI) will give paid subscribers exclusive first access to Harrdy Sandhu's new single 'Stuck On You' for 72 hours from August 28, before it opens to all listeners on August 31. The song, releasing via VYRL Originals, is the first to launch under UMI's new subscriber-first release window in India.
The model aims to strengthen the value of paid music subscriptions by offering early access to new releases from major domestic and international artists. Sandhu said the move lets fans who subscribe feel part of the journey and makes the connection more special. The song will be available on participating global and regional streaming services.
Indian Opinion Analysis
This is the first time a major label in India has adopted a timed-exclusive window for paid subscribers, a model already common on video streaming platforms. For UMI, the test will be whether the 72-hour gap convinces enough free-tier listeners to upgrade. Sandhu's fan base, built on Punjabi pop and Bollywood hits, gives the experiment a high-visibility launch. If the subscriber-first window lifts subscription conversions, expect other labels to follow. The key number to watch is the jump in paid subscriptions on partner platforms during that window.
Source: bollywoodhungama.com
This story was synthesised by AI from the source linked above. Methodology and corrections.
