
Livemint.com reviews the G-Shock x Coca-Cola GA-2100CC-3A, a limited-edition analogue watch priced at Rs 15,000 that has been repeatedly selling out on Casio’s website. The watch weighs just 51g, is 11.8mm thick,…
Livemint.com reviews the G-Shock x Coca-Cola GA-2100CC-3A, a limited-edition analogue watch priced at Rs 15,000 that has been repeatedly selling out on Casio’s website. The watch weighs just 51g, is 11.8mm thick, water-resistant to 200 metres, and shock-proof thanks to Carbon Core Guard construction. It lacks Bluetooth and solar charging, running instead on two SR726W batteries expected to last about three years.
The design draws heavily on Coca-Cola imagery: a green bezel and strap inspired by the contour bottle, bubble patterns on the dial, a day indicator shaped like a Coke bottle, and a case-back engraved like a bottle cap. The special packaging mimics a vintage vending machine. The reviewer wore it for 10 days straight on a trek with no skin irritation and notes that while the double LED light is dim, the overall build and finishing make it a genuine collector’s piece rather than a mere branding exercise.
The watch industry has been telling us we need a screen on our wrist for everything, but the GA-2100CC-3A proves many of us just want a durable, good-looking timepiece. Yes, Rs 15,000 is steep for a watch that cannot count steps or connect to your phone. Yet the fact that it keeps selling out suggests plenty of people disagree. The real test: will this nostalgia-driven collaboration still feel worth the money after three years when the battery dies and the fizz fades?
Source: livemint.com
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