
Gold prices hit a record high on Diwali 2026, pushing jewellery out of reach for the middle class. Five years ago, Rs 47,257 bought 10 grams (one tola) of gold, this Diwali (Thursday, 12 November 2026), the same amount fetches only 3.7 grams.

Families who used to buy a small coin or piece of jewellery as a festive token now find even that impossible. Parents saving for their daughters’ weddings are particularly hit, as the sharp rise in gold prices has turned the metal’s glitter into a shock rather than an auspicious purchase.
The price surge has put gold jewellery out of reach for the middle class, who now get only 3.7 grams for what bought 10 grams five years ago. Families saving for weddings see their budgets shredded. No measure to check the rise has been reported.
Source: amarujala.com
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