
Sony LIV has unveiled the first look of ‘Scam 2010’, the third instalment in the Scam franchise, set to stream exclusively on the platform in January 2027. Directed by Hansal Mehta, the series stars Marathi actor Siddharth Bodke as late Sahara Group founder Subrata Roy and is adapted from journalist Tamal Bandyopadhyay’s book ‘Sahara: The Untold Story’. Produced by Applause Entertainment and Birla Studios, the show traces Roy’s rise from small-town beginnings to a sprawling business empire and the legal controversies that led to his arrest in 2014.

Bodke described playing Roy as ‘one of the most challenging and special experiences of my career’, saying he wanted to explore ‘the man behind the image’. The teaser, which opens with cameos by Pratik Gandhi and Gagan Dev Riar from earlier seasons, shows Bodke in a hotel lobby saying ‘People have trust and confidence in us’. Binged reports the supporting cast includes Kritika Singh, Moon Banerjee, Aditya Shrivastava and Sankalp Shukla.
Update, 2 November 2026: Hindustan Times reports the same story on 2 November, adding that the teaser opens with cameos by Pratik Gandhi and Gagan Dev Riar from earlier seasons and shows Bodke in a hotel lobby saying ‘People have trust and confidence in us’. All six sources confirm the January 2027 premiere.
The six sources report the first look and January 2027 release of ‘Scam 2010’ in near-identical wire-copy fashion. Mid-day, The Hans India, Bollywood Hungama, Binged and Hindustan Times each lead with the launch announcement, quote actor Siddharth Bodke verbatim and note the backing of Applause Entertainment and Birla Studios. TrackTollywood adds that the streamer’s X handle called it a story beyond money matters. The only factual variation is the cast list: Binged names supporting actors Kritika Singh, Moon Banerjee, Aditya Shrivastava and Sankalp Shukla, which no other source repeats. With every outlet using essentially the same material from Sony LIV, the coverage is uniform straight promotion. The next concrete milestone is the premiere on Sony LIV in January 2027.
Coverage: 5 sources, 5 neutral
Sources (5): Syndicated copy (carried by mid-day.com, thehansindia.com), tracktollywood.com (neutral report), bollywoodhungama.com (neutral report), binged.com (neutral report), hindustantimes.com (neutral report)
This brief was synthesised by AI from the 5 sources linked above, so one read covers every framing they carry. Methodology and corrections.