Now Reading: Health wearables battle shifts from features to consumer needs
-
01
Health wearables battle shifts from features to consumer needs
India’s health wearables market is projected to grow from $3.62 billion in 2026 to $10.26 billion by 2031, according to Mordor Intelligence. Brands like Titan, Noise, UBON and WHOOP are targeting specific…
The Story in Brief
India’s health wearables market is projected to grow from $3.62 billion in 2026 to $10.26 billion by 2031, according to Mordor Intelligence. Brands like Titan, Noise, UBON and WHOOP are targeting specific consumer needs, recovery, sleep, stress, and AI-powered insights, rather than merely adding features. Titan’s Seenivasan Krishnamurthy says consumers now want metrics like HRV and readiness scores to make informed health decisions. Noise is offering multiple form factors, including REP Bands, while UBON focuses on affordability. A Google spokesperson said AI guidance aims to personalise coaching, not just pile up data.
The competition is raising the bar for differentiation in a price-sensitive market. Executives stressed that customer obsession, not competitor rivalry, will determine long-term success.
The Indian Opinion
The breathless coverage of every new smartwatch launch feeds a narrative of non-stop innovation, but the real story is simpler: brands are finally listening. Calling this a ‘shift towards wellness’ is lazy marketing speak, consumers always wanted useful health data, not just step counts. The test won’t be which company packs the most sensors, but which one helps a user change a habit. Watch retention numbers, not launch fanfare.
Source: brandequity.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
