Now Reading: Sunrise enters top 50 FMCG brands as consumer reach grows
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Sunrise enters top 50 FMCG brands as consumer reach grows
India's FMCG brands recorded marginally stronger consumer reach in 2025, with total Consumer Reach Points (CRPs) rising to 129 billion from 123 billion in 2024, according to Kantar Worldpanel's Brand Footprint India…
The Story in Brief
India's FMCG brands recorded marginally stronger consumer reach in 2025, with total Consumer Reach Points (CRPs) rising to 129 billion from 123 billion in 2024, according to Kantar Worldpanel's Brand Footprint India 2026 report. CRP measures how often shoppers choose a brand, combining population, penetration and purchase frequency.
Parle retained its position as India's most chosen in-home FMCG brand for the 14th consecutive year, followed by Britannia, Amul, Clinic Plus and Surf Excel. Sunrise jumped eight places to enter the top 50 at 48th, with 588 million CRPs, an 18% increase driven by expansion into eastern markets. Patanjali ranked 12th with 2.493 billion CRPs, up 11%, aided by entry into biscuits and noodles. The report found that 83% of large brands grew their CRPs, compared with 56% of small brands.
The Indian Opinion
The headline story is that big brands are getting bigger while small brands struggle to turn visibility into repeat purchases. That is not a conspiracy against small players but a fact of market maths: shelf space and advertising budgets compound advantage. The real test is whether mid-sized brands like Sunrise can sustain their climb or plateau once distribution gains are exhausted. Watch how many small brands break into the billion-CRP club next year, that number will tell us if the market is genuinely competitive or just a winner-take-all game wearing FMCG clothes.
Source: brandequity.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
