Hoteliers Club begins plantation drive in Gulmarg

The Story in Brief

The Jammu & Kashmir Hoteliers Club held a plantation drive in Gulmarg with tourism, forest and local administration officials, hotel representatives, local stakeholders and schoolchildren. Gulmarg MLA Pirzada Farooq Ahmad Shah led the programme. The club said it will conduct more plantation and conservation drives across Jammu and Kashmir, with hotels, educational institutions and communities taking part through its corporate social responsibility initiatives.

The club also plans horse riding and horse polo promotion events in Gulmarg later this month. It said these programmes aim to support local stakeholders, involve young people and strengthen heritage tourism. The initiative will be coordinated with the Tourism Department, Gulmarg Development Authority and Forest Department.

The Indian Opinion

The easy narrative is that a tree-planting event proves tourism has become sustainable. It does not. Nor should critics dismiss it as mere publicity without checking what follows. The useful test is simple: publish the number of trees planted, their survival rate after one year and the land used for future drives. Horse polo events also need clear rules on traffic, waste and animal welfare. Gulmarg’s environmental record will be judged by those measurable results, not launch-day attendance.

Source: greaterkashmir.com

This story was synthesised by AI from the source linked above.

Ask their opinion on this story

They have read this article, our coverage, and the web.

Rabindranath TagoreGandhiMuhammad Ali JinnahB. R. AmbedkarJawaharlal NehruVinayak Damodar SavarkarSubhas Chandra Bose

AI simulations of historical figures. Responses are generated from the historical record, not authentic statements.