Now Reading: Hrithik Roshan rises to eighth in Kroll celebrity brand rankings
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Hrithik Roshan rises to eighth in Kroll celebrity brand rankings
Kroll's Celebrity Brand Valuation Report 2025 puts Hrithik Roshan's brand value at USD 88.9 million, up one place from ninth to eighth, Bollywood Hungama reported, ahead of Amitabh Bachchan at USD 80.8…
Kroll's Celebrity Brand Valuation Report 2025 puts Hrithik Roshan's brand value at USD 88.9 million, up one place from ninth to eighth, Bollywood Hungama reported, ahead of Amitabh Bachchan at USD 80.8 million, with Akshay Kumar and Ranbir Kapoor tied for tenth at USD 80 million each. NDTV reported that Shah Rukh Khan took the top spot at USD 177.9 million despite no theatrical release since Dunki in December 2023, overtaking Virat Kohli, who led the 2024 list but slipped to third at USD 158.4 million as Ranveer Singh moved ahead of him into second at USD 162.9 million, mainly due to the success of Dhurandhar. The combined value of India's top 25 celebrity brands fell 3.7 percent to USD 2 billion. Bollywood Hungama also reported Kroll's finding that digital campaigns now contribute roughly 60 to 75 percent of total brand associations for several leading celebrities, against around 40 to 60 percent previously.
Indian Opinion Analysis
Bollywood Hungama reported that the rankings are based on celebrities' endorsement portfolios and their social media influence, so Roshan's rise to eighth reflects advertiser demand and digital reach. Shah Rukh Khan's number one placing despite no theatrical release since Dunki in December 2023 shows what that basis measures. Ranveer Singh's move past Kohli into second was credited by NDTV mainly to the success of Dhurandhar. Whether Khan's brand value holds or grows will be tested when Siddharth Anand's King, also starring Deepika Padukone and Abhishek Bachchan, reaches cinemas on December 24, 2026.
Coverage: 2 sources, 2 neutral
Sources (2): bollywoodhungama.com (neutral report), ndtv.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
