Now Reading: India Inc Congratulates NDTV On New Name And Logo
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India Inc Congratulates NDTV On New Name And Logo
Industry leaders and corporate India have congratulated NDTV on its new identity, which was unveiled on Independence Day. The rebranding includes a new logo and a major change to one of its…
Industry leaders and corporate India have congratulated NDTV on its new identity, which was unveiled on Independence Day. The rebranding includes a new logo and a major change to one of its best-known brands: NDTV 24×7 is now simply NDTV.
The move was praised by business figures who said the channel has been built on credibility. The new brand identity is seen as a step forward for the network as it continues to evolve its editorial and digital offerings.
The change to the flagship English news channel comes as the network modernises its presence across platforms, dropping the 24×7 tag that has been part of its identity for over two decades.
Indian Opinion Analysis
NDTV’s rebranding, timed with Independence Day, comes as the network navigates a post-takeover identity under the Adani Group, which acquired a majority stake in 2022. The change from NDTV 24×7 to NDTV signals a shift to a unified digital-first brand, mirroring moves by global news outlets like CNN and BBC that dropped channel-specific labels. For a channel built on its reputation as a critical voice during the Emergency and subsequent governments, the new logo and name mark the end of an era that began in 2003 when 24×7 launched as India’s first 24-hour English news channel. The real test will be whether the new identity can retain the journalistic credibility that industry leaders cited in their congratulations, a credibility that has drawn both awards and government scrutiny over the years.
Source: ndtv.com
This story was synthesised by AI from the source linked above.
