Now Reading: Indian influencers earn Rs 4 crore yearly from Instagram subscriptions
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Indian influencers earn Rs 4 crore yearly from Instagram subscriptions
Indian influencers earn Rs 4 crore yearly from Instagram subscriptions
Indian digital creators are earning crores through Instagram's paid subscription feature. Subhashree Sahu from Odisha, who had over 1.3 million followers before her account was removed, reportedly earned Rs 23 lakh monthly…
The Story in Brief
Indian digital creators are earning crores through Instagram's paid subscription feature. Subhashree Sahu from Odisha, who had over 1.3 million followers before her account was removed, reportedly earned Rs 23 lakh monthly from nearly 6,000 subscribers paying Rs 399 each. Fitgirl_08, operated by Soniya Singh Khatri, tops estimates with 9,071 subscribers at Rs 390 per month, bringing in around Rs 35.4 lakh monthly or Rs 4.2 crore annually.
Other creators like Muskan Karia and Sofia Ansari earn between Rs 11 lakh and Rs 20 lakh monthly from their subscriber bases. Subscription prices range from Rs 140 to Rs 399 per month, offering exclusive and often suggestive content. These figures are gross estimates and do not account for Instagram's platform fees, so actual take-home earnings are lower.
The Indian Opinion
These eye-popping numbers feed a narrative that Indian influencers are minting money effortlessly. The reality is more nuanced: platform fees, tax deductions, and the precariousness of subscriber retention eat into earnings. Besides, much of this revenue comes from provocative content that raises questions about social media regulation in India. The real test is whether creators can sustain these subscriber counts and income levels over the next year, or if this is just a fleeting gold rush driven by novelty.
Source: livemint.com
This story was synthesised by AI from the source linked above.
