
ixigo’s AI agent TARA resolved 81% of voice queries and more than 92% of text queries without human intervention in Q1 FY27, handling over 57,000 customer interactions daily, Medianama reports. The company…
ixigo’s AI agent TARA resolved 81% of voice queries and more than 92% of text queries without human intervention in Q1 FY27, handling over 57,000 customer interactions daily, Medianama reports. The company is also considering voice payments for travel bookings.
Management said it is reinvesting operating leverage in hotels, artificial intelligence and marketing instead of maximising near-term profits. AbhiBus became ixigo’s largest contribution-margin business, helped by product initiatives and growth across 17 states. The train business is preserving margins after changes to Tatkal access for online travel agencies. Higher airfares, linked partly to the Iran conflict and oil prices, hurt flight demand, especially among Tier 2 and Tier 3 travellers.
The easy story is that AI will quickly make travel platforms cheaper, while the counter-story blames every weak segment on temporary disruption. Both are too neat. TARA’s automation rate is useful, but it does not show customer satisfaction, repeat bookings or savings after infrastructure costs. Likewise, bus growth may not offset pressure in flights and trains. The better test is whether ixigo can improve margins while sustaining service quality over the next few quarters.
Source: medianama.com
This story was synthesised by AI from the source linked above.