J&K Pavilion showcases Pashmina, Kani, Sozni at Delhi trade expo

Jammu and Kashmir's handicrafts, handloom and traditional products took centre stage at the Bharatiya Vyapar Mahotsav 2026, held from August 12 to 15 at Bharat Mandapam in New Delhi. The J&K Pavilion, organised by the J&K Trade Promotion Organisation under the RAMP intervention of the Ministry of MSME, featured Kani and Pashmina shawls, Sozni embroidery, leather garments, bamboo products and more. The four-day expo aimed to provide MSMEs, artisans and entrepreneurs with market access and business linkages.

The Managing Director of JKTPO said the participation was a key step toward giving J&K enterprises wider market exposure and stronger business linkages. He added that JKTPO, through the RAMP-supported initiative, remains committed to promoting the brand identity of J&K products and supporting local enterprises in expanding across domestic and global markets. The pavilion enabled exhibitors to interact directly with buyers, retailers and distributors, explore emerging markets and strengthen product positioning.