Now Reading: President Droupadi Murmu pushes e-commerce for handloom exports
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President Droupadi Murmu pushes e-commerce for handloom exports
President Droupadi Murmu said the reach of Indian handloom products in global markets can be expanded through e-commerce platforms. Speaking at the 12th National Handloom Day celebrations in New Delhi, she noted…
The Story in Brief
President Droupadi Murmu said the reach of Indian handloom products in global markets can be expanded through e-commerce platforms. Speaking at the 12th National Handloom Day celebrations in New Delhi, she noted that 35 lakh people work in the sector, over 25 lakh of them women. She conferred the Sant Kabir Handloom Awards and National Handloom Awards 2025.
Earlier in Srinagar, Director of Handicrafts and Handloom Kashmir Musarrat Islam inaugurated an exhibition of high-value Pashmina, Kani and Sozni shawls. He urged buyers to insist on QR-coded GI products to fight counterfeits. The department plans capacity-building workshops with the Indian Institute of Packaging under the RAMP scheme. Lieutenant Governor Manoj Sinha also greeted weavers and called for supporting local artisans.
The Indian Opinion
The President’s push for e-commerce and the LG’s call for vocal-for-local are welcome, but they gloss over a persistent problem: counterfeit products still flood the market, as the Director himself admitted. The claim that digital platforms will automatically lift artisans ignores that many weavers lack internet access, let alone e-commerce skills. The real test is whether the promised packaging workshops reach small producers and whether GI labelling actually curbs fakes. If the department cannot enforce QR codes, these celebrations remain just photo-ops.
Sources (3): greaterkashmir.com, greaterkashmir.com (2), greaterkashmir.com (3)
This story was synthesised by AI from the 3 sources linked above.
