Now Reading: Kriti Sanon’s Raksha Bandhan ad withdrawn by jewellery brand GIVA
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Kriti Sanon’s Raksha Bandhan ad withdrawn by jewellery brand GIVA
Jewellery brand GIVA has withdrawn a Raksha Bandhan advertisement starring actor Kriti Sanon after backlash over her outfit. The ad, which showed Sanon in an off-white bralette-style blouse, cape and draped skirt,…
Jewellery brand GIVA has withdrawn a Raksha Bandhan advertisement starring actor Kriti Sanon after backlash over her outfit. The ad, which showed Sanon in an off-white bralette-style blouse, cape and draped skirt, drew criticism on social media about whether the attire was suitable for a traditional festival.
GIVA apologised in an Instagram statement on August 26, saying it holds Indian culture in high regard and removed the campaign from all media. Sanon had defended her outfit a day earlier, arguing that festivals are defined by emotions, not clothing, and questioned why women's attire is judged. Actor Kangana Ranaut criticised the ad, while Rahul Gandhi backed Sanon.
Indian Opinion Analysis
Both outlets report the ad's withdrawal and Sanon's defence, but ABP Live frames the backlash as a culture-war event by naming Kangana Ranaut's criticism and Rahul Gandhi's support, while Times of India keeps it as a straight consumer-brand dispute, omitting any political figure entirely. The ABP Live framing inflates the story into a polarising national debate, Times of India's narrower canvas reduces it to a brand's apology and an actor's personal note. The balanced reading is a straightforward brand recall after social media outrage, not a political flashpoint. GIVA's removal cost and any sales impact are the next numbers to watch.
Coverage: 2 sources, 1 neutral, 1 sensationalist
Sources (2): timesofindia.indiatimes.com (neutral report), news.abplive.com (sensationalist)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
