Now Reading: Kunal Kemmu to host Banijay Asia’s strategy-focused reality show Alliance
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Kunal Kemmu to host Banijay Asia’s strategy-focused reality show Alliance
Kunal Kemmu to host Banijay Asia’s strategy-focused reality show Alliance
Banijay Asia's group CDO Mrinalini Jain told Hindustan Times that the production house chose actor Kunal Kemmu over a conventional host because they wanted something 'hatke' for the new show Alliance. She…
The Story in Brief
Banijay Asia's group CDO Mrinalini Jain told Hindustan Times that the production house chose actor Kunal Kemmu over a conventional host because they wanted something 'hatke' for the new show Alliance. She said the show puts gameplay and strategy at the centre, not interpersonal drama. Jain believes Indian audiences are underrated and ready for positive, smart reality formats. The show features vertically integrated sets and contestants working in teams for the first time. Banijay Asia also aims to create a homegrown Indian IP that can travel globally.
The Indian Opinion
The industry often assumes Indian viewers only want Bigg Boss-style drama. Jain's bet on a strategy-driven show with a low-key host like Kemmu challenges that. But will audiences actually tune in for logic over conflict? The real test will be Alliance's final ratings and whether the format spawns imitators or fades silently.
Source: hindustantimes.com
This story was synthesised by AI from the source linked above.
