Now Reading: Banijay CEO Says The Alliance Offers A Positive Reality Format
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Banijay CEO Says The Alliance Offers A Positive Reality Format
Banijay Asia founder and group CEO Deepak Dhar says The Alliance is winning viewers on Amazon Prime Video by offering a reality format built around positive emotions, gameplay and relationships rather than…
The Story in Brief
Banijay Asia founder and group CEO Deepak Dhar says The Alliance is winning viewers on Amazon Prime Video by offering a reality format built around positive emotions, gameplay and relationships rather than constant conflict. In an interview with Hindustan Times, Dhar rejected comparisons with Lock Upp, calling the new show different and innovative.
Dhar said Banijay balances international formats such as Bigg Boss and MasterChef with original productions including Trial by Fire, Bombay Begums and The Kapil Sharma Show. He sees growth for unscripted entertainment on both television and streaming platforms. Banijay produces content in Hindi and several regional languages, including Tamil, Telugu, Kannada, Malayalam, Bangla and Marathi. Dhar also said the company produces 800 days of Bigg Boss across languages each calendar year.
The Indian Opinion
The lazy view that reality television survives only on shouting and manufactured fights is being tested by The Alliance. But Banijay’s claim of success still needs more than executive enthusiasm. Audience traction, completion rates and renewal decisions will show whether positive storytelling can hold attention beyond its launch period. The real test is whether viewers keep watching when the novelty fades.
Source: hindustantimes.com
This story was synthesised by AI from the source linked above.
