Now Reading: Mahindra Thar OG launched at Rs 10.32 lakh, gets new platform
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Mahindra Thar OG launched at Rs 10.32 lakh, gets new platform
The Story in Brief
Mahindra launched the 2026 Thar OG on 23 September at a starting price of Rs 10.32 lakh, unchanged from the earlier model. The three-door SUV gets a new M-Glyde 4G platform, revised suspension with Frequency Dependent Damping, electric power steering, and an Electronic Locking Differential on 4WD variants, the company said.
Three engine options are offered: a 1.5-litre diesel (119hp, 300Nm), a 2.2-litre diesel (152hp, 330Nm), and a 2.0-litre turbo-petrol (162hp, 330Nm). The top-end ZXT 2.2D 4WD AT is priced at Rs 18.99 lakh. Four-wheel disc brakes and six airbags on hard-top variants are standard on upper trims.
The Thar OG and the five-door Roxx share the same platform architecture. Mahindra continues to see strong demand for the three-door version even after the Roxx's launch, auto.economictimes.indiatimes.com reports.
Indian Opinion Analysis
All six sources report the same product launch with a near-identical set of facts: the 2026 Mahindra Thar OG starts at Rs 10.32 lakh and gets a new platform, suspension, electric power steering, and more powerful engines. The framing is uniformly positive. Rediff (13 Sep) and Times Now lead with engineering detail and a comparison to the five-door Roxx, presenting the Thar OG as a value-for-money refresh. ABP Live and Business Today structure the story around a price list, emphasising the unchanged entry price. No source carries government, opposition, or ideological slant. The coverage is straight consumer-auto journalism. The standout question the sources do not answer is how the Thar OG’s on-road price, with all variants now up 2-4s over the previous model, affects actual buyer demand against the Roxx. Mahindra itself has not released booking numbers for the OG.
Coverage: 6 sources, 6 neutral
Sources (6): abplive.com (neutral report), economictimes.indiatimes.com (neutral report), rediff.com (neutral report), timesnownews.com (neutral report), businesstoday.in (neutral report), rediff.com (2) (neutral report)
This brief was synthesised by AI from the 6 sources linked above, so one read covers every framing they carry. Methodology and corrections.
Update, 30 September 2026: this story now draws on 6 sources.
