Now Reading: New Mahindra Thar OG launched at Rs 10.32 lakh
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New Mahindra Thar OG launched at Rs 10.32 lakh
Mahindra has launched the new Thar OG with a starting price of Rs 10.32 lakh, the same as the earlier model. The three-door SUV gets a new platform, revised suspension, and electric…
Mahindra has launched the new Thar OG with a starting price of Rs 10.32 lakh, the same as the earlier model. The three-door SUV gets a new platform, revised suspension, and electric power steering. Top-end variants see a small price increase, with the diesel 2.2 AT ZXT costing Rs 18.9 lakh.
Petrol buyers can get the top-end ZXT AT at Rs 17.7 lakh with 4WD, or Rs 16.09 lakh without. The LXT trim starts at Rs 12.99 lakh for the 1.5d MT, while the 2.2 D AT RWD version is Rs 16.4 lakh. 4WD is available on LXT and ZXT trims. auto.economictimes.indiatimes.com reports that Mahindra sees strong demand for the three-door Thar even after the five-door Roxx launch.
Indian Opinion Analysis
Both sources report the launch as a straight product update with no political angle. ABPLIVE leads with the unchanged starting price as a surprise value proposition, while Economic Times Auto focuses on the engineering refresh and continued market demand. The coverage is uniform neutral reporting, reflecting a product launch with no controversy. The key number to track is whether the Thar OG's steady pricing sustains its sales against the newer five-door Roxx.
Coverage: 2 sources, 2 neutral
Sources (2): news.abplive.com (neutral report), auto.economictimes.indiatimes.com (neutral report)
This brief was synthesised by AI from the 2 sources linked above, so one read covers every framing they carry.
Updated: this story now draws on 2 sources.
