Now Reading: MakeMyTrip ties up with tourism ministry for guided tours
-
01
MakeMyTrip ties up with tourism ministry for guided tours
Online travel firm MakeMyTrip has partnered with the Ministry of Tourism to offer over 350 guided tours across more than 60 Indian cities, bookable on its platform from Independence Day. The tie-up,…
The Story in Brief
Online travel firm MakeMyTrip has partnered with the Ministry of Tourism to offer over 350 guided tours across more than 60 Indian cities, bookable on its platform from Independence Day. The tie-up, aligned with the 'Incredible India' and 'Dekho Apna Desh' campaigns, aims to let travellers discover heritage, culture, and cuisine through local expert guides, the company said in a statement. Union Tourism Minister Gajendra Singh Shekhawat said the partnership gives guides a direct channel to reach travellers. MakeMyTrip's group CEO added that while India has stories worth telling, a way to book them like flights or hotels was missing.
The Indian Opinion
This partnership sounds promising on paper, but ordinary Indians have heard similar announcements before. The real test is whether local guides will receive fair wages and transparent pricing, or if platforms will eat into their earnings with commissions. The ministry must also ensure that the 350-plus tours are not just the same packaged experiences rebranded. Will this actually make guided tours affordable for the average family, or remain a niche offering for premium travellers? The booking numbers over the first six months will tell the real story.
Source: deccanherald.com
This story was synthesised by AI from the source linked above.
