
Honasa Consumer, the parent company of the Mamaearth brand, reported a net profit of Rs 40.4 crore for the June quarter, more than double the Rs 18.6 crore in the same period…
Honasa Consumer, the parent company of the Mamaearth brand, reported a net profit of Rs 40.4 crore for the June quarter, more than double the Rs 18.6 crore in the same period last year. Revenue rose 27% to Rs 756 crore from Rs 595 crore, NDTV Profit reports.
Operating margin also improved, reflecting better cost management. The company did not provide a segment-wise breakdown of its direct-to-consumer brands in the earnings release.
A 27% revenue jump and a profit doubling sound impressive, but Honasa Consumer still makes thin margins for a so-called disruptor. The narrative of D2C brands leaving legacy firms in the dust needs a reality check, scale and profitability rarely march in lockstep. The real test will be the festive quarter: can Mamaearth hold shelf space against HUL and Nestle without burning cash on influencer marketing?
Source: ndtvprofit.com
This story was synthesised by AI from the source linked above.