Now Reading: MEA Joins Snapchat as Modi Pushes Ministries Towards Youth Outreach
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MEA Joins Snapchat as Modi Pushes Ministries Towards Youth Outreach
The Ministry of External Affairs has launched an official Snapchat account, inviting users to follow updates and stories about its work in India and through missions abroad. MEA spokesperson Randhir Jaiswal announced…
The Story in Brief
The Ministry of External Affairs has launched an official Snapchat account, inviting users to follow updates and stories about its work in India and through missions abroad. MEA spokesperson Randhir Jaiswal announced the move on X, according to Deccan Herald and India Today.
The launch follows Prime Minister Narendra Modi’s reported instructions to ministers to use Instagram, reels and other interactive formats to reach young audiences. India Today linked the wider social media push to youth participation in the Cockroach Janta Party’s month-long protest over the NEET paper leak, which ended with Union Minister Dharmendra Pradhan’s resignation, according to the outlet.
The Indian Opinion
A ministry joining Snapchat is communication, not proof that it understands young Indians. The easy narrative that reels alone can repair distrust is as weak as dismissing digital outreach as mere publicity. The useful test is whether MEA’s account answers questions, explains consular help and reaches users beyond promotional clips. Its value should be judged by verified engagement and practical assistance, not follower counts or slogans.
Sources (2): deccanherald.com, indiatoday.in
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
