Now Reading: MEA Joins Snapchat in Outreach to Younger Users
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MEA Joins Snapchat in Outreach to Younger Users
The Ministry of External Affairs has joined Snapchat, its spokesperson Randhir Jaiswal announced on X. The ministry said the account would offer exclusive stories, updates and engaging content. The move is being…
The Story in Brief
The Ministry of External Affairs has joined Snapchat, its spokesperson Randhir Jaiswal announced on X. The ministry said the account would offer exclusive stories, updates and engaging content. The move is being presented by Deccan Herald as another digital outreach effort by the Narendra Modi government aimed at younger users. Jaiswal urged people to add the account and stay connected. The announcement was made on 6 August 2026, according to the report.
The Indian Opinion
Calling every social media account a campaign to woo youngsters is lazy, but treating platform choice as neutral is also too simple. Snapchat can help the ministry reach users who may not follow government websites or X. The useful test is whether the account provides clear, timely information rather than promotional clips. Its record of corrections, accessibility and public engagement will matter more than its launch message.
Source: deccanherald.com
This story was synthesised by AI from the source linked above.
