Now Reading: Mumbai woman builds Swedish social media business after moving abroad
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Mumbai woman builds Swedish social media business after moving abroad
Mumbai woman builds Swedish social media business after moving abroad
Mumbai-born Jyoti Wakchaure moved to Gothenburg in 2016 on a dependent visa after her husband received a job offer. She told Hindustantimes.com that losing her job suddenly and without warning was her…
The Story in Brief
Mumbai-born Jyoti Wakchaure moved to Gothenburg in 2016 on a dependent visa after her husband received a job offer. She told Hindustantimes.com that losing her job suddenly and without warning was her worst experience after relocating. She began content creation and a YouTube channel as a side hustle in 2018, then launched a social media marketing company in 2020 during the pandemic.
Wakchaure said she now earns about Rs 1 lakh a month, working mainly from home for Swedish clients and spending around Rs 15,000 on apps and editing software. She has invested mainly in Indian property and recently began investing in Sweden. She said life in Sweden made her calmer, more independent and punctual.
The Indian Opinion
Stories of Indians abroad often swing between success fantasy and hardship drama. Wakchaure’s account supports neither extreme. Her income came after years of building a network and a digital audience, while low overheads helped her business. A dependent visa, sudden job loss and family responsibilities also shaped the journey. The useful measure is not the relocation story itself, but whether her company can retain clients and sustain earnings beyond pandemic-era opportunities.
Source: hindustantimes.com
This story was synthesised by AI from the source linked above.
