Now Reading: Netflix India, government launch tourism portal for film locations
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Netflix India, government launch tourism portal for film locations
Netflix India has launched an "As Seen on Netflix" section on the Incredible India portal in partnership with the Ministry of Tourism, Binged reports. The feature lets viewers worldwide find real locations…
The Story in Brief
Netflix India has launched an "As Seen on Netflix" section on the Incredible India portal in partnership with the Ministry of Tourism, Binged reports. The feature lets viewers worldwide find real locations featured in Netflix India’s films and series, from palaces to mountain towns. The announcement came at an event in New Delhi with Union Minister Gajendra Singh Shekhawat and Netflix Co-CEO Ted Sarandos. Earlier, Sarandos met Prime Minister Narendra Modi to unveil the Netflix India Storytelling Initiative, which will invest in animation, visual effects, gaming and film education. Netflix has produced over 200 original titles in India and filmed at more than 100 locations across the country.
The Indian Opinion
This initiative sounds promising, but the real test is whether it will do more than feed the narrative that foreign investment is always a win for Indian culture. The claim that screen locations drive tourism is plausible, yet the portal’s actual usefulness depends on data quality and promotion. Plenty of such tie-ups fizzle without tracking. The number of users who actually book trips through the portal, or the tourism board’s follow-up data, will tell us if this is substance or just show.
Source: binged.com
This story was synthesised by AI from the source linked above.
