Now Reading: NHAI invites mascot designs, offers Rs 1 lakh top prize
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NHAI invites mascot designs, offers Rs 1 lakh top prize
The National Highways Authority of India and MyGov have invited citizens to design NHAI’s official mascot. The winning design will represent seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building across…
The Story in Brief
The National Highways Authority of India and MyGov have invited citizens to design NHAI’s official mascot. The winning design will represent seamless connectivity, road safety, innovation, trust, sustainable infrastructure and nation-building across campaigns, events, publications and digital platforms.
Entries must be original and unpublished, submitted through MyGov.in in high-resolution JPEG or PNG format, with a concept note of up to 200 words. Designs must work in colour and monochrome and cannot use AI tools or plagiarism. The winner must provide editable EPS or SVG files, while NHAI will retain exclusive intellectual property rights. The first three prizes are Rs 1 lakh, Rs 50,000 and Rs 25,000. Submissions close one month after the competition starts, as stated on the MyGov portal.
The Indian Opinion
The contest is not simply a call for a cheerful road character. Claims that it is easy prize money ignore the technical demands, the no-AI rule and the transfer of exclusive rights to NHAI. Critics who see it as unpaid branding should also note the three cash prizes and certificates. Participants should read the terms before submitting, especially the ownership clause and the portal’s exact closing date. How many eligible designs arrive by that deadline will test the contest’s reach.
Source: mygov.in
This story was synthesised by AI from the source linked above.
