Now Reading: Nihar Info turns gold e-commerce site into fintech ecosystem
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Nihar Info turns gold e-commerce site into fintech ecosystem
Nihar Info Global Ltd is converting its GoldnSilver.shop platform into a full fintech ecosystem that will offer physical bullion, digital precious metals, ETFs, gold loans and AI-driven market insights. The company has…
The Story in Brief
Nihar Info Global Ltd is converting its GoldnSilver.shop platform into a full fintech ecosystem that will offer physical bullion, digital precious metals, ETFs, gold loans and AI-driven market insights. The company has signed agreements with digital gold providers SafeGold, Augmont and MMTC-PAMP, and plans to add multi-provider marketplace and structured buybacks through partners.
Chairman B S N Suryanarayana said consumer interaction with gold has moved beyond traditional jewellery, bars and coins toward digital holdings and structured instruments. The platform was launched as a conventional e-commerce site in 2015.
The Indian Opinion
The narrative that digital gold platforms are replacing physical investment is overblown. Indians still hold over Rs 1.5 lakh crore in physical gold savings annually. Nihar Info's pivot is promising, but its success depends on whether partners deliver seamless gold loans and ETF access, and whether investors beyond the tech-savvy cohort adopt the platform. The real test will be user numbers six months from launch.
Source: thehindubusinessline.com
This story was synthesised by AI from the source linked above.
