Nihar Info expands GoldnSilver.shop into multi-provider gold ecosystem

The Story in Brief

Nihar Info Global Ltd is transforming its GoldnSilver.shop platform from a plain e-commerce site into an integrated fintech ecosystem covering physical bullion, digital precious metals, ETFs, gold loans, and AI-driven insights. The company has tied up with digital gold providers including SafeGold, Augmont, and MMTC-PAMP to offer a multi-provider marketplace. Chairman B S N Suryanarayana, as reported by The Hindu Business Line, said the platform will also facilitate access to Indian gold and silver ETFs via Zerodha and explore international ETFs through GIFT City for eligible investors, subject to regulatory approvals.

GoldnSilver.shop, launched in 2015, will now allow fractional purchases, systematic investment plans, and portfolio tracking. The company is also building a gold-loan discovery module linking users to banks and NBFCs, and introducing buyback and liquidity solutions with KYC workflows. A knowledge hub with market commentary and AI-powered insights is planned.