Odisha entrepreneur builds Rs 1 crore flower business after setbacks

The Story in Brief

Odisha entrepreneur A. Sanjeev Reddy has built a flower cultivation and trading business with annual turnover of around Rs 1 crore after leaving a corporate job and overcoming failed mushroom ventures and cyclone damage. Business Today, citing Odisha TV, reports that Reddy now grows lotus and African marigolds while sourcing 25 flower varieties from across India.

His lotus farms produce more than 30,000 flowers a year, sold mainly to traders in Delhi, Ludhiana and Kolkata. Happy Dukan, the venture run with his wife T. Jayashree Reddy, employs 12 permanent workers and adds seasonal staff. The business also supplies flowers for weddings and festivals, when prices can rise sharply.

The Indian Opinion

Stories about leaving a job and becoming a crorepati often turn persistence into a simple formula, while ignoring weather, market access and capital. Reddy’s account shows both sides: repeated losses preceded the business, and festival demand supports better prices. But a turnover figure is not profit, and flower farming remains exposed to spoilage and price swings. The useful test is whether the enterprise can sustain margins beyond peak seasons and keep its 12 permanent jobs.

Source: businesstoday.in

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