Now Reading: Old-school comedies draw families back to Bollywood theatres
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Old-school comedies draw families back to Bollywood theatres
Dhamaal 4 and Welcome To The Jungle have helped draw family audiences back to cinemas, with reported box-office collections of Rs 158.62 crore and Rs 130.75 crore respectively, Livemint reports. The films…
The Story in Brief
Dhamaal 4 and Welcome To The Jungle have helped draw family audiences back to cinemas, with reported box-office collections of Rs 158.62 crore and Rs 130.75 crore respectively, Livemint reports. The films rely on broad, old-school comedy rather than niche storytelling.
The return remains selective. Families are more likely to buy tickets after positive word-of-mouth, especially when a film offers universal themes, spectacle, music or a celebratory outing. Industry executives cited by Livemint said tier-II and tier-III cities are driving much of the momentum. High ticket, food and beverage costs, along with streaming access, continue to make families weigh whether a theatrical trip offers enough value.
The Indian Opinion
The lazy claim that families have abandoned cinemas, or that one hit proves a full recovery, misses the evidence. These audiences still want shared entertainment, but they are choosing carefully and demanding value for a group outing. Franchises and familiar comedy can reopen the door, yet pricing and weak word-of-mouth may close it again. The real test is whether varied films sustain family footfalls beyond festive releases and major franchises.
Source: livemint.com
This story was synthesised by AI from the source linked above.
