
Arjun Das and Aditi Shankar's musical romantic comedy Once More has hit theaters, and early Twitter reactions are a mixed bag. Some viewers have praised the film's music and the chemistry between…
Arjun Das and Aditi Shankar's musical romantic comedy Once More has hit theaters, and early Twitter reactions are a mixed bag. Some viewers have praised the film's music and the chemistry between the leads, calling it a feel-good entertainer. Others have criticised the pacing and the predictable storyline, saying it does not break new ground for the genre.

The film, directed by a debutant, has managed to generate buzz primarily through its soundtrack and the popularity of its lead actors. While a section of the audience has recommended it as a one-time watch for fans of the romantic comedy genre, some have found the execution lacking in originality. The official social media handle of the production house, Million Dollar Studios, has been sharing positive fan tweets to promote the film.
As of now, Once More is running in select cinemas nationwide. The film's box office performance over the opening weekend will be a key indicator of its commercial success.
A romantic comedy lives or dies on word-of-mouth in its first weekend, especially for a non-star-driven film without a major holiday release. The early Twitter split suggests the film may need a strong soundtrack to sustain footfalls, as was the case for several recent small-budget rom-coms that succeeded on streaming but struggled in theaters. With no big-budget competition reported for this week, the film has a narrow window to build an audience before the next major release. The first Monday collections, not the opening day, will reveal whether the positive buzz outweighs the pacing complaints.
Source: pinkvilla.com
This brief was synthesised by AI from the source linked above.