Now Reading: PPS Motors expands beyond South India to North and East
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PPS Motors expands beyond South India to North and East
PPS Motors, a large automotive retail and distribution group, plans to accelerate expansion beyond its South India stronghold into the North and East, while consolidating in the West. The group already operates…
The Story in Brief
PPS Motors, a large automotive retail and distribution group, plans to accelerate expansion beyond its South India stronghold into the North and East, while consolidating in the West. The group already operates across 22 states with 21 brands including Mahindra, Volkswagen, Audi, and BYD.
Rajiv Sanghvi, Dealer Principal, told ETAuto that PPS Motors accounts for about 10% of Mahindra's national battery electric vehicle sales and 30% in South India. The company has recently entered Delhi and Gujarat and sells 8,500-9,000 passenger vehicles monthly. The push is driven by institutional customers demanding integrated service across multiple regions.
The Indian Opinion
Cheering expansion into the North and East is easy, but watch the unit economics. Delhi real estate is punishing, and smaller eastern markets may not generate the volumes that make dealerships viable. The real test will come in 12-18 months: will PPS Motors hit its stated 8,500-9,000 monthly PV sales target while opening new outlets? If margins squeeze, the talk of 'pan-India footprint' may sound hollow. All eyes on the next quarterly dealer performance data.
Source: auto.economictimes.indiatimes.com
This story was synthesised by AI from the source linked above.
