Now Reading: India’s two-wheeler makers reorganise for EV and premium demand
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India’s two-wheeler makers reorganise for EV and premium demand
India’s two-wheeler makers reorganise for EV and premium demand
Hero MotoCorp, Bajaj Auto and TVS Motor are changing their structures and retail networks as electric and premium two-wheelers grow faster than entry-level models. Mint reports electric two-wheeler sales rose 22% to…
The Story in Brief
Hero MotoCorp, Bajaj Auto and TVS Motor are changing their structures and retail networks as electric and premium two-wheelers grow faster than entry-level models. Mint reports electric two-wheeler sales rose 22% to 14 lakh units in FY26, while motorcycles above 125cc grew 15% to 35 lakh. Entry-level sales rose 3% to 95 lakh. Bajaj has merged its EV unit with its core two-wheeler division and plans to double exclusive Chetak outlets to 1,000. Hero has created a dedicated premium leadership role and expanded its Premia network beyond 130 stores. TVS has combined EV and commuter leadership and launched its TVS Paddock premium retail format.
The Indian Opinion
The loudest narratives are that EVs have already displaced petrol scooters, or that GST-led discounts alone explain the market’s strength. Neither fits the numbers. Electric two-wheelers held 11.2% of July two-wheeler registrations, while entry-level vehicles still sold 95 lakh units in FY26. Premium demand is real, but it must survive beyond promotions and festival timing. The next test is whether EV share stays above 10% without tax-led price cuts.
Sources (2): livemint.com, economictimes.indiatimes.com
This story was synthesised by AI from the 2 sources linked above.
Updated: this story now draws on 2 sources.
