Pratapsons reinforces legacy, warns of fake stores

Jaipur-based wedding fashion house Pratapsons has clarified it operates only from two stores in the city, after counterfeit outlets began using its name. The brand, founded in 1954 by Pratap Rai Taneja and run by third-generation owner Prem Prakash Taneja, said customers should visit only its Rambagh Circle and M.I. Road branches.

The Indian wedding fashion market is growing, with bridal shopping becoming an experience-driven retail segment. The Hans India reports that Pratapsons continues to build on decades of trust, with repeat customers and family referrals playing a key role. Taneja said every generation must protect the legacy while adapting to changing consumer needs.

Industry observers note that protecting brand identity is crucial as established retailers gain recognition. Pratapsons, a family business known for custom wedding dresses, designer saris and lehengas, remains a premier shopping destination in Jaipur, attracting customers from across the country.