Prime Video Adds Samsung HDR10+ Advanced Support for 2026 TVs

The Story in Brief

Amazon Prime Video will support Samsung’s HDR10+ Advanced format globally on compatible titles from later this month. The feature will require a Samsung television from the company’s 2026 lineup.

Samsung says the upgraded format uses AI-based tone mapping to improve brightness and preserve shadow detail. It can also adjust motion processing for different scenes. The announcement does not specify the number of supported titles or provide independent test results. Benefits may differ by television model, video master and Prime Video’s implementation.

The Indian Opinion

The announcement may interest viewers considering Samsung’s 2026 televisions, but the reported advantages come mainly from the manufacturer. Brighter images and smoother motion may not be equally visible across programmes or viewing conditions. It is too early to compare the format fairly with other HDR standards. Independent reviews and clearer catalogue details will be needed before judging its practical value.

Source: gsmarena.com

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