
Europe's largest software company, SAP, has paused most travel and hiring to redirect funds toward artificial intelligence. An internal email obtained by 404 Media says only AI-related hiring, customer-facing trips, and travel…
Europe's largest software company, SAP, has paused most travel and hiring to redirect funds toward artificial intelligence. An internal email obtained by 404 Media says only AI-related hiring, customer-facing trips, and travel tied to AI development or critical AI training are exempt. The restrictions remain in place, a current SAP employee told 404 Media.
The company told employees worldwide it is making significant investments in AI products, internal AI adoption, and strategic acquisitions. It also noted rising token usage and costs from deploying more AI services. Other firms such as Citi, Atlassian, Adobe, and Microsoft have similarly imposed controls on AI spending.
The narrative that AI is an unalloyed engine of efficiency hits a reality check here. SAP's internal belt-tightening to fund AI shows the technology is capital-intensive, not a magic cost-saver. The lazy story that AI will automate everything ignores that it first demands enormous spending on infrastructure, tokens, and talent. The real test: will SAP's AI investments deliver revenue growth that justifies cutting travel and non-AI hiring? The next quarterly results will settle that.
Source: timesofindia.indiatimes.com
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