Now Reading: Satin flags, tricolour accessories lead Lucknow I-Day demand
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Satin flags, tricolour accessories lead Lucknow I-Day demand
Lucknow markets report rising demand for satin flags and tricolour accessories ahead of Independence Day. Traders say 60 per cent of rooftop and building flags sold this year are satin, a cotton-silk…
The Story in Brief
Lucknow markets report rising demand for satin flags and tricolour accessories ahead of Independence Day. Traders say 60 per cent of rooftop and building flags sold this year are satin, a cotton-silk blend priced from Rs 30. Khadi flags, starting at Rs 250, account for only 30 per cent of demand though sales have grown 10 per cent over last year. Chinese fabric flags make up the remaining 10 per cent.
For hand-held flags, plastic and paper versions still dominate at 70 per cent. Small decorative flags made of Chinese fabric now account for 50 per cent of sales, up from 30 per cent last year, says trader Shivam Agarwal. New items like tricolour pearl necklaces, metal badges, hair accessories, and temporary tattoos are also selling well.
The Indian Opinion
The shift from khadi to satin flags is a practical choice, not a lack of patriotism. At Rs 250 or more, a khadi flag is a luxury many households skip. Yet the 10 per cent rise in khadi sales shows a genuine niche demand. The media narrative that India is abandoning khadi for Chinese fabric is lazy. The real question is whether khadi manufacturers can produce flags at Rs 50-100 without subsidy. That is the test of true market demand.
Source: hindustantimes.com
This story was synthesised by AI from the source linked above.
