Now Reading: Scrubsy raises ₹27 crore seed round led by V3 Ventures
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Scrubsy raises ₹27 crore seed round led by V3 Ventures
Delhi NCR-based D2C brand Scrubsy has raised ₹27 crore ($3 million) in a seed round led by V3 Ventures. Founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin,…
The Story in Brief
Delhi NCR-based D2C brand Scrubsy has raised ₹27 crore ($3 million) in a seed round led by V3 Ventures. Founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin, the startup makes foam-based cleaning products for kitchens, bathrooms, footwear and other surfaces. Scrubsy says its formulations work within 30 seconds, reducing the need for heavy scrubbing. The company plans to use the funds to expand into car cleaners, laundry care and all-purpose home-cleaning solutions.
Inc42 reports that Scrubsy sells through its own website and major online marketplaces. Its parent entity, BoldChem Science Pvt Ltd, claims to have grown 100% year-on-year in revenue and acquired over 5 lakh customers within eight months of launch. The startup targets ₹100 crore in annual recurring revenue by FY28 and says it has been EBITDA-positive since inception. It competes with Happi Planet, Koparo Clean and Clensta. India's household cleaning market was valued at $11.91 billion in 2025 and is projected to reach $39.84 billion by 2034.
The Indian Opinion
Another month, another D2C startup going after the home cleaning market with foam-based sprays and grand revenue targets. The hype around 'innovation' often masks a simple truth: these firms mostly compete on packaging and ad spend, not on fundamentally better chemistry. Scrubsy claims 5 lakh customers in eight months and an EBITDA-positive start. That is worth watching. If it hits ₹100 crore ARR by FY28 without burning cash on discounts, it will have something real. Until then, treat the numbers as ambition, not proof.
Source: inc42.com
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