Now Reading: Sony says Xperia 1 VIII sales strong, calls microSD and headphone jack ‘integral’
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Sony says Xperia 1 VIII sales strong, calls microSD and headphone jack ‘integral’
Sony says Xperia 1 VIII sales strong, calls microSD and headphone jack ‘integral’
Sony's Xperia 1 VIII is selling well despite its high price, company representatives told ITmedia Mobile. In Japan, the phone crossed JPY 200,000, while European prices stayed at €1,500 / £1,400 for…
The Story in Brief
Sony's Xperia 1 VIII is selling well despite its high price, company representatives told ITmedia Mobile. In Japan, the phone crossed JPY 200,000, while European prices stayed at €1,500 / £1,400 for the base model. Sony said sales have 'grown significantly' in Europe through stronger direct-to-consumer channels. Customer satisfaction is 'very high', according to Shohachi Ike and Eri Kitazawa.
The company redesigned the camera island to fit a larger 48MP telephoto sensor, replacing the variable zoom mechanism of the Mark 7. Sony said the microSD slot and 3.5mm headphone jack are now 'integral' to Xperia's identity, based on customer surveys. However, Sony ruled out reviving the Xperia 5 series, saying it will focus only on the flagship 1 series and the budget 10 series.
The Indian Opinion
Tech lovers are celebrating Sony's microSD slot and headphone jack as a win against Apple-like removal of ports. But Sony kept these features because customers said they would not buy the phone without them, not out of nostalgia. The real test for Sony is if it can keep these features while making the Xperia 1 IX at a competitive price, or whether it will eventually drop them to cut costs. Will Sony stick to its guns when component prices rise again?
Source: gsmarena.com
This story was synthesised by AI from the source linked above.
