Now Reading: Sun Pictures’ third A-rated film ‘DC’ dominates box office
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Sun Pictures’ third A-rated film ‘DC’ dominates box office
Sun Pictures has scored a hat-trick of A-rated box office hits with 'DC', following 'Raayan' and 'Coolie'. Deccan Herald reports that the production house, which previously focused on 'U' and 'U/A' certifications,…
The Story in Brief
Sun Pictures has scored a hat-trick of A-rated box office hits with 'DC', following 'Raayan' and 'Coolie'. Deccan Herald reports that the production house, which previously focused on 'U' and 'U/A' certifications, has shifted strategy to adult-rated films. 'DC' is currently dominating the box office, marking a change in industry attitudes where A-rated films were once avoided by major studios.
The Indian Opinion
The rush to call A-rated films a 'new normal' ignores the risk Sun Pictures took. For years, producers treated 'A' as a box-office poison. Now the same trade is claiming it was always viable. The real test is not one studio's three hits but whether mid-budget films with strong adult content can sustain this run. Watch next week's collections: if 'DC' drops steeply, the narrative will flip again.
Source: deccanherald.com
This story was synthesised by AI from the source linked above.
