Swiggy launches AI partner Guru for restaurants across 720 cities

Swiggy on August 17 launched Guru, a 24×7 AI business partner for its restaurant partners, rolling out across over 720 cities. The Bengaluru-based company said the tool will help over 2.7 lakh restaurants, from neighbourhood kitchens to multi-outlet chains, by enabling data-driven decisions, optimising sales funnels, and resolving operational queries through a single conversational chat.

According to Swiggy, Guru can help partners manage ad and discount campaigns, view payout annexures and tax reports, and get full funnel analysis of gross merchandise value and orders. It tracks metrics including sales, orders, average order value, and over 30 other indicators over time. The assistant is available in more than 20 vernacular languages, including Hindi, Kannada, and Telugu.

Rohit Kapoor, CEO of Swiggy Food Marketplace, said AI is driving higher efficiency across industries and integrating it into restaurant workflows is a natural next step. Business Today reported that Kapoor noted Swiggy has worked with restaurants for over 12 years and understands their operational demands. The Hindu added that Kapoor said Guru provides 24×7 support, faster query resolution, and actionable performance insights to help businesses grow.