
Rukmini Vasanth wore a traditional golden ensemble with a statement choker from Tanishq's new Malle collection, its first uncut diamond line, at its launch. The collection draws on jasmine bud motifs, and…
Rukmini Vasanth wore a traditional golden ensemble with a statement choker from Tanishq's new Malle collection, its first uncut diamond line, at its launch. The collection draws on jasmine bud motifs, and Vasanth told Cinema Express she was drawn to the nostalgia of the theme.
The Kantara actor said she chose the choker because it stands alone without layers.
Celebrity endorsements often get inflated into grand narratives about Indian heritage, but this is a straightforward product launch where an actor's personal taste does most of the talking. The real test for Tanishq is whether Malle's Rs. 1.2 lakh starting price and store count translate into sales beyond the event buzz. Watch the next quarterly results, not the red-carpet coverage.
Source: newindianexpress.com
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