Now Reading: UP Deputy CM urges 20-year appliance life, LG sees opportunity
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UP Deputy CM urges 20-year appliance life, LG sees opportunity
LG Electronics India said it treats long-lasting appliances as an opportunity for brand loyalty, not a threat, responding to UP Deputy CM Brajesh Pathak's call for products that last at least 20…
The Story in Brief
LG Electronics India said it treats long-lasting appliances as an opportunity for brand loyalty, not a threat, responding to UP Deputy CM Brajesh Pathak's call for products that last at least 20 years. Speaking at the Digit India's Top Appliance Awards 2026 (DITAA 2026) in Delhi, Pathak urged manufacturers to build longer-lasting, upgradable products and criticised planned obsolescence. He suggested buyback or upgrade programs. LG's Sanjay Chitkara said the company does not push artificial obsolescence. The awards, presented by Times Network and powered by Haier, recognised over 140 products across 150 parameters, including refrigerators, air conditioners and televisions.
The Indian Opinion
The demand for 20-year appliances sounds noble, but technology moves fast, most consumers want new features, not just durability. Pathak's buyback-or-upgrade suggestion is practical, but manufacturers will resist unless it boosts loyalty. LG's rejection of artificial obsolescence is welcome, yet the industry still pushes frequent upgrades. The real test: will any company actually offer a buyback scheme for old refrigerators? Or will LG's India-specific air purifier, using molecular chemistry, succeed where mechanical filters fail? The numbers will tell.
Sources (3): timesnownews.com, timesnownews.com (2), timesnownews.com (3)
This story was synthesised by AI from the 3 sources linked above.
Updated: this story now draws on 3 sources.
