Now Reading: Indian consumers now well-researched, says Liebherr MD
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Indian consumers now well-researched, says Liebherr MD
Kapil Agarwal, Managing Director Sales at Liebherr India, said at the Digit India’s Top Appliance Awards 2026 on August 7 that Indian appliance buyers are no longer passive. Consumers now research products…
The Story in Brief
Kapil Agarwal, Managing Director Sales at Liebherr India, said at the Digit India’s Top Appliance Awards 2026 on August 7 that Indian appliance buyers are no longer passive. Consumers now research products thoroughly before purchase and seek solutions to specific problems rather than generic features, Agarwal noted. He urged manufacturers to stop assuming Indian buyers are price-sensitive or uninformed, and instead recognise their willingness to pay for quality.
Agarwal highlighted Liebherr’s adaptation to local habits such as the Indian practice of boiling milk before refrigeration, which is uncommon in Europe. He argued that the next phase of India's appliance market will be won by brands that understand consumer needs rather than those that merely add features or AI labels.
The Indian Opinion
The narrative that Indian consumers are relentlessly price-obsessed or easily impressed by flashy features is convenient for lazy marketers. Agarwal's comments cut through that: buyers today arrive armed with research and want real utility, not inflated specs. The real test will be whether premium-priced appliances backed by genuine innovation gain meaningful market share in the coming quarters. If they do, the old cheap-and-cheerful stereotype is dead.
Source: timesnownews.com
This story was synthesised by AI from the source linked above.
